Project Spotlight: The Rabbit Hole Viral Strategy

Client: Rabbit Hole (Ottawa) Production Partner: ALLNXNE Productions

The Challenge: Building Personality in Hospitality

Rabbit Hole, an upscale dining and cocktail destination in Ottawa, needed to distinguish itself in a competitive hospitality market. They required a content strategy that went beyond standard "food porn" shots to showcase the brand's unique character. The goal was to humanize the upscale experience and build a loyal community through consistent, engaging storytelling.

The Solution: Personality-Driven Content Series

ALLNXNE Productions developed a long-term content partnership focused on the "human element" of hospitality.

• Consistent Content Stream: We executed multiple shoots over several months, creating a reliable pipeline of content rather than a one-off ad.

• The Creative Hook: We focused on a "Cocktail Recipe" series that highlighted the bartenders' personalities, expertise, and charm. We didn't just film drinks; we filmed the people behind the drinks.

• The Viral Moment: By leaning into authentic, unscripted moments, we captured a specific piece of content that resonated deeply with the audience, triggering a viral surge in organic reach.

The Outcome: From Viral Views to Full Tables

The campaign translated digital impressions directly into physical foot traffic, helping establish Rabbit Hole as a self-sustaining local icon.

• Tangible Growth: The viral success of the personality-driven content significantly increased reach, resulting in Rabbit Hole becoming one of the busiest restaurants in the city.

• Market Dominance: Today, the venue is successfully known as the premiere restaurant in Ottawa, proving the long-term ROI of human-centric video marketing.